Marketing Mix Model will optimize your ROI

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  1. Base Sales
  2. Incremental Sales
  • Social Metrics- These metrics include engagement and user actions on social media like- views, likes, comments, shares, subscriptions, and follows. It is imperative that businesses target users who engage with their content and social media marketing activities to convert them into customers.
  • Behavioral Metrics- User’s digital footprint, customer touchpoint, purchase/repurchase rate fall under behavioral metrics. These metrics paint a picture of each customer and provide valuable customer insights.

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